Capital Gaines: Smart Things (I Learned Doing Stupid Stuff) by Chip Gaines

Author:Chip Gaines [Gaines, Chip]
Language: eng
Format: epub
Tags: Television Performers, Biographies & Memoirs, Arts & Literature, Actors & Entertainers, Book Reference, the founders of Magnolia Homes, Magnolia Market, Magnolia Realty in Waco Texas., host HGTV’s Fixer Upper, Joanna: lead designer, Chip handles construction, simple and hardworking, home at the center, Self-Help, Business & Money, Business Life, Personal Success, Leaders & Notable People, Rich & Famous, Religion & Spirituality, Christian Books & Bibles, Christian Living, personal journey
Publisher: Thomas Nelson; Reprint edition
Published: 2017-10-17T04:00:00+00:00

Thanks, Jonathan, Alissa, and Rachel!

And back to those freakin’ packing peanuts. We found out through our customers how bad Styrofoam peanuts were for the environment, so we invested in this amazing machine that converted used boxes into packing materials. What we didn’t consider was how much shipping would cost to ship with all of that heavy cardboard packing material. We were always weighing options in those days. Cost versus quality. Time versus savings. Energy versus efficiency. It was a constant battle.

The point I’m making here is that as we grew the challenges grew with us. But we turned just about every situation into a learning opportunity. We even brought in a warehouse operations consultant to help us shed new light on issues we couldn’t seem to get right. The only problem was even the experts couldn’t find a business just like Magnolia Market to model ourselves after, and so we really were navigating unchartered waters.

By the end of 2015, our brand-new warehouse was busting at the seams, just like our Little Shop on Bosque. The same building that had felt so big to us just one year before now seemed entirely too small. And it was crystal clear to us that this newfound nationwide buzz around Magnolia Market wasn’t slowing down.

By then we’d signed on for a few more seasons of the show, and we knew it had given us a national platform that was only going to get bigger. People were taking notice, which made Waco a destination for the first time in as long as anyone could remember. We were seeing the beginning of a renaissance in our city, and we knew it was time for the Little Shop to find a bigger place to call home.

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